Effective and last updated: July 30, 2026
Backsie Inc.
Registered office in the State of Delaware
1811 Silverside Road, Wilmington, DE 19810
County of New Castle
Backsie Inc. ("Backsie," "we," "us," or "our") provides the Backsie mobile and web applications, websites, community features, communications, and related services (collectively, the "Service"). This Privacy Policy explains what information we collect, why we use it, when we disclose it, how long we keep it, and the choices available to you.
This policy applies to people who use the Service, create an account, join an early-access list, contact support, receive permitted communications, or visit our websites. It does not apply to third-party products governed by their own privacy notices.
Important: Backsie is a self-reflection and clarity tool, not therapy, medical care, diagnosis, treatment, or an emergency service. Backsie is not a health-care provider or a service covered by HIPAA. Please do not use Backsie as a substitute for professional care.
Because users may discuss wellbeing, emotions, sleep, relationships, or health, please also read our Consumer Health Data Privacy Policy.
Profile information may include your display name, date of birth, gender, age range, relationship status, profile photo, school, community, and community type. Some fields are required during onboarding and others are optional or may not be available in every version of the Service.
Your private conversations and generated reflection content are private by default. They are not posted to the community unless you take an explicit sharing action.
If you choose to publish or share an Insight Card, we collect the card content and category, posting and moderation status, public-share link, saves, reactions, reports, opens, views, and share events. "Anonymous" means your identity is not displayed to other users; while your account is active, Backsie still maintains an internal account association for ownership, safety, moderation, and deletion.
Public share links can be opened by anyone who receives the link. Information copied or reshared outside Backsie may remain outside our control even after you remove it from the Service.
We collect product and operational events such as account and onboarding completion, session and message activity, feature use, Insight Card and community interactions, notification scheduling and opens, notification-to-chat conversion, response performance, failures, and token or quota usage. Depending on the event, records may include:
Backsie stores information locally for authentication, preferences, offline recovery, pending-message retry, cached conversations, notification inbox state, reminder schedules, anonymous analytics identifiers, and feature continuity. Operating-system controls determine access to notifications, microphone, photos, and local storage.
We collect information directly from you; automatically from your browser, device, and interactions; from Apple, Google, and Amazon Cognito when you authenticate; from people who view or interact with shared cards; and from service providers that help deliver, secure, measure, or support the Service.
We do not use solely automated processing to make decisions that produce legal or similarly significant effects about you.
Backsie uses automated systems to generate responses, detect possible safety concerns, organize conversation memory, extract text from screenshots, create Mental Checkpoints and Insight Cards, and produce read-aloud audio. Depending on the feature, relevant content and context may be processed by Anthropic, OpenAI, and LangChain's LangGraph/LangSmith services.
Backsie submits content through business/API services and authorizes providers to process it only to deliver and secure the contracted service, subject to our agreements and configured account settings. AI output can be incomplete, inaccurate, or inappropriate. Safety checks and generated content do not replace professional judgment or human care.
We do not sell personal information or consumer health data. We do not share personal information for cross-context behavioral advertising, and we do not run third-party advertising in the Service.
We may disclose information in the following circumstances:
Our processors are required to handle information consistently with their agreements with us and applicable law. Their independent services remain subject to their own terms and privacy notices.
Where applicable law requires a legal basis, we process information as necessary to provide the Service you request and perform our contract with you; with your consent for optional features or communications; for legitimate interests such as security, moderation, support, analytics, and improvement that are not overridden by your rights; and to comply with legal obligations. You may withdraw consent at any time, but withdrawal does not affect prior lawful processing.
We keep information only as long as reasonably necessary for the purposes described above, including these general periods and criteria:
When you delete your account, you may choose whether already-published community Insight Cards are deleted or retained. If you choose retention, Backsie removes their account and private-source associations and keeps the published card and working public link without your account identity. Content copied by others outside Backsie cannot necessarily be recalled.
We use administrative, technical, and organizational safeguards designed to protect information, including encryption in transit, encryption at rest where supported, access controls, authentication, environment separation, logging controls, and deletion workflows. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.
Depending on where you live, you may have rights to know or access information, correct it, obtain a portable copy, delete it, restrict or object to processing, withdraw consent, appeal a denied request, and opt out of certain disclosures. Backsie does not sell personal information or use it for targeted advertising.
We may need to verify your identity before fulfilling a request. Authorized agents may submit requests where permitted by law, subject to verification of their authority. We will not discriminate against you for exercising a privacy right.
Our websites and web-based app may use cookies, local storage, session storage, and similar technologies for sign-in, security, preferences, attribution, anonymous identifiers, and analytics. We do not use these technologies for third-party behavioral advertising. You can control browser storage through your browser settings, though some features may stop working.
Current re-engagement reminders are local notifications scheduled on your device after you grant permission. Notification copy, scheduling state, inbox state, and open attribution may be stored locally, and privacy-safe open/conversion events are sent to Backsie analytics. You can disable notifications in device settings.
If you opt in to SMS, message frequency varies and message/data rates may apply. We use your number and consent records for Backsie communications such as early-access instructions, product updates, support, feedback, and related follow-up. Reply STOP to unsubscribe or HELP for help. We do not provide phone numbers or SMS consent to third parties or affiliates for their own marketing.
Backsie is intended only for adults aged 18 and older, and people under 18 are not permitted to create or use an account. If we learn that an account belongs to someone under 18, we will investigate and delete the account and associated information as appropriate. If you believe a minor has provided information, contact hello@backsie.co.
Backsie is based in the United States. Information may be processed in the United States and other countries where our providers operate. Those countries may have different data-protection laws. Where required, we use recognized transfer mechanisms and contractual protections.
We may update this policy as the Service or law changes. We will post the updated policy, change the effective date, and provide additional notice or request consent when required. Material changes apply prospectively unless law permits otherwise.
For privacy questions, requests, or complaints, contact:
Backsie Inc.
hello@backsie.co
1811 Silverside Road
Wilmington, DE 19810
County of New Castle, United States